Word around the interwebs is Puffy has closed the doors (or will soon) on the iconic Bad Boy Records, according to reports.
With some of the label’s employees given their pink slips and others allegedly transferred to his new business lovechild REVOLT, the end of an era in Hip-Hop has officially been read its eulogy. Calling a spade a spade, Bad Boy hasn’t been a major player on the mainstream scene in years aside from a Dirty Money album here and a French Montana single there.
Most notably following Biggie’s passing and the conclusion of label’s glory days, the running sentiment was that Puff’s musical home became a house of horrors for any artist who broke bread with him. Per the rumor, artists currently under Bad Boy like French and Janelle Monae have all been relegated to Interscope Records, who just snagged J. Cole and Dreamville yesterday.
Music truly is becoming like the NCAA, just lumping talent under a set number of conferences (labels). As for Diddy, time will tell how much he’ll have his hand in the music business in the manner we’ve come to know since the early ’90s. Perhaps he’ll dedicate the majority of his time to getting REVOLT on more televisions across the country. And his endorsements, a la Ciroc.
Update: XXL reports that the rumors aren’t true. According to a Bad Boy rep they spoke with, the company is not closing. In fact, they’re celebrating their 20th anniversary this year.