Words By Rich Homie Carlos
Just in time for the New Year festivities, Diddy has released his newest alcoholic beverage, coming to bar and liquor cabinet near you, DeLeón Tequila. Earlier this year, Diddy and “the world’s largest spirits company” Diageo announced their newest joint venture and now the rollout for the boutique brand. It’s not the first time these two have joined forces, having previously partnered on Ciroc, and it will most likely be another smashing success for those involved.
Maybe it was Hov’s purchase of Ace of Spades that motivated the Ciroc ambassador to step it up in the liquor game with and, if the vodka, which they transformed into a nearly two million-per-year entity, is any example how hard Diddy will push a product, expect DeLeón to get plenty of shine.