There’s something unique about hype and anticipation. Eventually, it all boils down to the product to validate them. For ASAP Rocky, rap’s new wonder kid of the moment, the time is now. Live.Love.A$AP has been billed as sort of a game changing project; one that supposedly signals the next star in waiting. The alleged monetary backing speaks volumes and the co-signs have done exactly what they’re supposed to do – create conversation and raise eyebrows. Halloween 2011, however, determines whether or not the young Harlemite can cash in on the deposits of his ever-evolving celebrity bank account.
As a person still attempting to warm up to ASAP’s music, I’ll personally be using the project as my first true introduction. Random mp3’s floating around are one thing. I’ll judge the man off an entire body of work, especially one that’s been drilled into my head more than enough times over the past month and change or so. With that said, and without further adieu, dive in. There’s really nothing left to bring to the table than hear what ASAP did.
P.S. — Here’s a question to let marinate while running through the tape. From regional standpoint, how important is it that New York have this guy achieve some sort of mainstream success? All the other names who have been billed as the city’s leader of the new school – Papoose, Juelz Santana, Fred Da Godson, Vado and Cory Gunz – have either fallen off or have yet live up to expectations. Will the bite match the bark for ASAP?