The formulaic way to get your record in motion is to grab a decent R&B singer with a generic radio-friendly yet suggestive hook and place them alongside a guest spot from someone with a knack for feature spots. That seems to be the approach these days, especially with rappers fighting tooth and nail for radio play. Not to say that it’s the only option, but it’s the choice Texas rhymer Chamillionaire made when he released “Make A Movie.”
Thankfully, Cham isn’t a subpar emcee who’s grasping at straws for commercial acceptance. With two well-received albums under his belt, there is no doubt that his next project will fall in line with his previous outings, even if it takes a sugar-coated single to get it released.