In the second half of their SXSW interview, Muve Music speaks with Tony Starks about how things have changed since he came into the music business, keeping up with the demand for new music, how to stay in front of the new generation and how fans’ interests in rap have evolved over time.
“People don’t like to think… the thinking is gone. So I realized I have do like two to three albums a year for different people. So the newer generation knows who I am, almost like a lawyer. I came to figure that out this year that this is what you gotta do to stay in these people’s faces and just work, and it’s nothing but music.”