“At the moment, we’ve got an Advent calendar on our website, and there is a daily door that opens to reveal a gift,” Gorillaz co-founder Jamie Hewlett told Perth Now (via Spinner) in Australia, where the group is currently on tour. “On Christmas Eve, a video for one of the new songs from the iPad album will be released. Then, on Christmas Day, fans get the whole album downloaded to their computer for free as a gift.”
Last month, Gorillaz frontman Damon Albarn revealed that he’d been recording an album completely on his iPad that he hoped to release before Christmas, and that the set would be delivered to fans as a free gift from the Gorillaz website.
“I literally made it on the road in America over a month. I didn’t write it before; I didn’t prepare it. I just did it day by day as a kind of diary of my experience in America,” Albarn says. “If I left it until the New Year to release it, then the cynics out there would say, ‘Oh well, it’s been tampered with.’ But if I put it out now, they’d know that I haven’t done anything because I’ve been on tour ever since.”
Read the rest at Billboard.