Words By Jake Krez
It’s perhaps the most oft-used term of warning for this generation’s ever-conscious hipster-leaning crowd: “don’t be basic”. A bane to all the interesting and faux interesting girls out there, Chicago indie-leaning hip-hop duo High Rule crafted this ode to the wanton disregard for anything depth-defying in a personality with their latest single, aptly titled “Basic”.
The single is the latest from a couplet that first made waves on my personal radar with the release of “Touch” back in March which vaulted them onto a national stage by hitting No. 2 on Spotify. Blending aesthetics from several influences, the pair reach a sort of pop-leaning intonation that is both radio-ready and catching at once. Far different from what we’ve come to expect from the ‘Go, High Rule also show that there’s more to the city than Chief Keef and Vic Mensa, putting some of their hometown’s illustrious past to work here throughout. It’ll definitely keep you hooked through to the end and carries with it one simple message: don’t be a basic.