I’ve been keeping a cursory watch over this one because I generally find rock fans & their peculiar buying habits quite interesting.
This is not the first time NIN has embarked on a creative marketing strategy for a release, utilizing the innernuts as their marketing, partial distribution, and various other capacities that would typically be held by the label. But their current offering – five different buying options, ranging from free/donations for the first nine songs to increasing amounts – is intriguing to say the least. It involves a bit of bargaining directly between the supplier & the consumer. One sets the price & the other determines if it’s indeed worthy.
I still think my sister was buggin for paying $80+ to Prince a few years ago. But if you support an artist & you feel their value is that high, then I guess $75 for a “deluxe package” isn’t a big deal…and concert-goers did receive a copy of his latest CD at that time.
I think I could pay over $50 if I was receiving a tangible product as a part of the equation. On average, if you buy the CD ($10-20), go to a show ($20) and buy a tee while you’re there ($20), that’s about $60 which isn’t that bad.
But with this NIN thing, this part threw me for a loop.
“For a whopping $300, the true NIN superfan can pick up the “ultra-deluxe” limited-edition package (everything in the $75 package plus four 180-gram records). There will only be 2,500 copies of the ultra-deluxe package released, each numbered and signed by Reznor (3/4/08 update: the $300 package is now sold out).”
Sold out @ a $300 price? Who bought this?
So what’s the max you would pay for to prove your fanhood?
Previously Posted – “The Marketing For This New Nine Inch Nails Album Is Fuckin Genius”