As most know by now, being a rapper is much more than having bars. Artists must have an image, which sets them apart from the crowd and personifies their music. In Jake Knew’s impressive video for “Transform,” the up & coming spitter shows he can flip the switch whenever he pleases – but you might not always like the results. Actually, that depends who you are.
Driving home simply sinister production from his partner Pig Pen, this video does a great job displaying how the obviously intellectual MC’s maniacal side can come out on a whim, or more specifically when entering a booth. If you’re a fan of perfectly-constructed bars and pin-point delivery, you’ll enjoy it thoroughly. However, any friends or loved ones will probably get the raw end of the deal when it comes to this budding talent’s timepiece.
Either way, there’s no denying the kid has a few of the necessary traits to earn some ears. The question is, can he stay consistent and make his mental investment worthwhile? Download his latest mixtape Knew Shit via Bandcamp today and see if you think he has what it takes.