Jay Z’s never been accused of backing down from a challenge, although selling people on Tidal may be his biggest one to date. He knows this, and that’s why Jay is rolling up his sleeves for the announcement of an upcoming, free performance for customers of the streaming service.
On Wednesday, the Roc Nation leader announced plans to perform B-sides and other songs “that have never been or not performed live in a decade” in a free New York concert to be held on May 13. To gain entry, Tidal subscribers will be allowed to submit playlists, and select winners will get to attend for free. Those who don’t win and all Tidal subscribers will still be able to see the show, as it will be streaming exclusively on Tidal.com.
The show announcement comes days after Hov shared #TidalFacts on Twitter in an effort to clear up concerns and questions about the service on Sunday, a move that went down in flames for the most part. It also comes on the heels of a free, Tidal-only performance by J. Cole in NYC on Monday. Performances like these, part of a program called Tidal X and built around exclusive content by its artist shareholders, have been marketed as one of the selling points that boost the service above its competitors in terms of the extras fans receive.
Whether Jay’s hands-on approach will be enough to keep Tidal afloat remains to be seen, but he’s clearly willing to do whatever it takes to ensure success.
Update: The show’s been pushed back…but only so a second show could be added to the dates. Read the news here.