Now What You Heard Is A Test…

07.21.09 8 years ago 19 Comments

This should be interesting.

Weary of possible leaks, Jay-Z is rumored to be hand delivering The Blueprint 3 to Atlantic Records label brass in London upon completion.  If he does indeed do this, it will be a great case study in album leaks.  I personally think that it won’t make a difference, because my belief is whole album leaks usually happen in the pressing stage when one missing album won’t make a difference.  But as we’ve pointed out before Jay likes to set trends and this is no exception.

There a few ways this can play out though.  First of all, we’ll get no substantial leaks outside of “D.O.A” and the second single.  Then the album will leak around September 4th and release on the 11th.  Second scenario is three or four additional songs will leak,  Hov will blame Atlantic and vice versa for the leaked songs.  Then, he’ll go back in the studio and come up with some “new” songs or push the release up to September 8th.  In the end I don’t see much coming from this.  It would be nice to get some insight on where leaks spring from.  But if anyone knew, they wouldn’t be anymore.  So deciphering where they come from is like debating whether the chicken or egg comes first.

On top of that, how come nobody noted that September 11th is on a Friday this year?  That’s gonna make it pretty tough for him to go number one on the Billboard in three days.  I know The Black Album released on a Friday, but that was Black Friday.  Significance aside, the only place I see people rushing is to the liquor store.  It’s also ironic that The Blueprint (along with Ghetto Fabolous) are the first two albums I got before they released and now Jay-Z’s trying to put an end to that as well.

Stay tuned for how this will play out.

Oh yeah, rumor has it a new single featuring Kanye & Rihanna will be releasing this Friday.



Teedra Moses – Everybody Rock

Asher Roth – D.O.A. Remix

Tum Tum Feat Chalie Boy – Swang Wide

Nine High – Cookout (M-Phazes Remix)

Sir Aah Feat. Joe Budden, Royce Da 5’9″ – What It Be Like?! (Remix)

Wordsmith – The Great (Prod. by Street Level)

DJ Spinna Feat. Elzhi – More Colors

Jay Rock Feat. Ab-Soul – Gunned Down

Slaughterhouse – Cuckoo (Prod. By DJ Khalil)

Kurupt Feat. Problem – I’m Burnt (Prod. by Terrace Martin)


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