#Flight23NYC: Jordan Brand Opens New Flight 23 At Footaction

02.01.14 3 years ago 8 Comments

Flight 23 Unlacing

Sneakerheads visiting the Big Apple have one more door to add to their list of stores to visit.

On Saturday, Jordan Brand opened up Flight 23 at Footaction. Jordan Brand president Larry Miller, Footaction CEO Jake Jacobs and Spike were on hand to “unlace” and open the doors to hundreds of shoppers gathered on West 34th Street. Miller described Flight 23 as “…a retail experience that not only pays homage to where Jordan Brand has been, but also speaks to our vision for the future.”

The vision for the store pulls its style from elements commonly associated with JB – elephant print walls, a “Wings” logo on the flooring, shoe walls with hidden screens that appear when a shoe is lifted and content begins to play, and a customm “23” chandelier made of 340 individual gold Jumpman logos.

Check out photos from the event, courtesy of Nike Inc. and @Jumpman23.

Photos: Nike, @Jumpman23


Flight 23 Box

Photo: Twitter


Flight 23 Unlaced


Flight 23 Opening

Flight 23 Larry Miller Jake Jacobs Spike Lee


Flight 23 Display Lead


Flight 23 Display 2


Flight 23 Display


Flight 22 M10

Flight 23 Wall

Photo: DeadstockNYC


Flight 23

Flight 23 Display 3


Carmelo Anthony Flight 23

Photo: Twitter

Carmelo Anthony Flight 23

Eartl Thomas Flight 23


CC Sabathia Flight 23

Photo: Footaction


Lamar Woodley Flight 23

Photo: Twitter


Flight 23 Earl Thomas Carmelo Anthony

50 Cent Flight 23

Photo: Footaction

Spike Lee Flight 23

Photo: Footaction

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