Love them or hate them, the adidas Originals new Yeezy 750 Boost will be hitting stores on Valentine’s Day in NYC, the culminating moment for Kanye West and his most recent fashion aspirations. Today, Donda’s baby boy and adidas hosted a show where the shoes were unveiled in a grandiose manner.
Later, adidas also released a short video, seen below, that animates the process of how the shoe’s constructed using BOOST technology “with high-end style that transcends trends.” Fashion’s very subjective to the viewer and anybody interested in these will have a chance to purchase on February 28 when they’ll receive a worldwide release.
Kanye also used the show to debut “Wolves,” the first track from his still untitled album featuring young god Vic Mensa with Sia and production by Cashmere Cat. Crude rip for now but it’s enough to get a feel for the song. Listen now before it disappears from the ‘net again.
Update: Full video from the show has been published. To watch it, go here.
Click the link in our profile to watch the film now. The #YEEZYBOOST, Kanye West’s first collaboration with #adidasOriginals, transcends footwear trends and champions the next way of thinking about sneaker fashion. Debuts exclusively during NBA All-Star Weekend in NYC on February 14, with a worldwide release following on February 28. Shoe reservations on #adidasConfirmed for those in the US open soon.