Kendrick Lamar Offers A Much Needed Public Service Announcement With His ‘Hard Work’ Video

12.23.15 2 years ago 4 Comments

In an era when artists can pop-off overnight with a single Soundcloud update and weirdos on YouTube make more money opening toys than 10 teachers combined, people take opportunity for granted, more than ever.

To make sure susceptible young guns’ expectations are in check, Kendrick Lamar has delivered a new visual called “Hard Work.” This isn’t a music video or commercial, it’s really more of a Saturday morning public service announcement, reminding everyone nothing comes without hustle and determination.

The clip is classy, well-done, and something that very few rappers could pull off, without looking corny. Aside from helping the cause, the clip tips a hat to K. Dot’s 11 Grammy nominations, which are the ultimate proof in the pudding for a rap icon who came from nothing.

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