Kendrick Lamar has once again proven to be a major force — not just in rap, but in all of music. That’s because the Compton native just landed his second no. 1 album in less than a year with the recent release, untitled unmastered.
The surprise project was released to the public on March 4 and has notched up 178,000 sales, with 142,000 of those being traditional sales, placing it at the top of the Billboard 200 chart. His first chart-topper, To Pimp a Butterfly, was released on March 16, 2015 and sold 324,000 copies. It also featured 363,000 streams in its first week.
The sales figures are impressive, and not just because the album received no promotion before the release. It also was an iTunes exclusive for the first week, continuing the trend of artists partnering with retailers to funnel all sales to a specific point of purchase. Yet don’t expect those untitled unmastered. numbers to slow down at the register in the next few weeks. Last Friday, physical copies of the album were also made available in stores.
According to Billboard, this makes Lamar the third artist since January 2015 to score two no. 1 albums in a single year. Drake’s surprise album, If You’re Reading This, It’s Too Late, and his joint project with Future, What a Time to Be Alive, also hit the peak chart position upon release. Future followed the trend when three of his projects — DS2, What a Time to Be Alive and Evol — all led the charts. What’s more, he did it in a mere seven months.