Ladies and gentleman, praise all that is good in this world, because we’re getting a new Kendrick Lamar project. How the hell did that happen? Let’s recap.
A week later, Top unveiled a 2016 vision board, which teased six potential new projects from the crew. Kendrick’s name was on the list, but didn’t really seem to be in the batter’s box. Top followed up his message on Tuesday by posting this on Instagram, “Just 2 show n*****s I’m not playing. Ive decided 2 drop a project 1 day this week. I won’t say wut day or who. It cud be 2nite So don’t ask me jus stay close to the net. Is this Kool with y’all?” [sic] Even then, no one really assumed the surprise drop would be from the label’s Grammy-award-winning star.
Thankfully, we were all naive. Out of nowhere and right before our eyes, a new Kendrick Lamar album appeared on Spotify, called untitled unmastered.
Was this the plan all along? Were the “Untitled” teaser performances setting up the release, the whole time? Was King James in on the plan? Probably so since Top wrote “Thank @kingjames for this,” but who knows how it all transpired. The bottom line is new Kendrick! Nothing else matters.
Stream untitled unmastered. below via Spotify and purchase the project on iTunes.