Can you imagine what a 2011 Max B/Wiz Khalifa track would sound like? It’d be on some Eddie Kane/David Ruffin type stuff with them trying to out harmonize each other. And even though Kane (the singer) was not a real person, that comparison makes so much sense in my eyes. On March 29th, Amalgam Digital releases Biggavel’s debut with the label, Vigilante Season. “Money Make Me Feel Better” is the first look into what will ultimately result in the entire wave. Similar to Tupac’s “Temptations” video some 16 years earlier, others – like Mak Mustard and Al Pac – are left to bring the main character’s lyrics and vision to life. It’s not ideal, but some promotion is better than no promotion at all. Truth be told, if Max’s camp will continue to shoot visuals for his music, this is the type of blueprint we’re all going to have to become accustomed to whether we like it or not.
In the meantime, sip some Grand Cru for the boy.