The PlayStation 4 finally launched today, and Sony’s nearly flawless marking campaign continued. This time, during their New York City midnight release event, the first guy to buy a coveted PS4 was awarded with a signed box and the moniker of… First Guy to Buy a PS4. His name is Joey Chiu, and his reaction is both pure gold and meme-worthy.
He plans on playing Knack or Resogun first. But If I were him, that PS4 would be on eBay, possibly funding another PS4, all the launch titles, and more money in my pocket. #justsaying