No, I don’t drink anymore but I have fond early life memories associated with stealing sips out of Miller ponies before I could I even hold the bottles with one hand. These days, I just like design and the “champagne of beers” gets a clean, new look.
“Once the flagship brand for Miller Brewing Company, Miller High Life had over time been repositioned as a below-premium beer that belied both its product quality and rich 100+ year-old heritage. In order to improve consumer perception, we contemporized and better leveraged its revered and iconic brand elements—the Miller High Life Soft Cross and the Girl in the Moon. The new visual identity allows the brand to stretch beyond the below-premium category into a more premium territory that we think positions the brand to reclaim its iconic status.”
Nice fonts. Hopefully the enhanced design doesn’t increase the price of one of the better cheap beers around.