New Jersey’s MoRuf teams up with purveyors of cool Street Etiquette for more than a music video, more like a short film for “Buckle Up,” originally featured on his project Shades.Of.Moo. The NJ artist spoke on how the two creative forces came together to craft a visual that reflects the calm, yet tense nature of the song.
“I wanted make sure that everything told a story, just so people could understand where I was coming from that much more,” MoRuf said in an email. “Working with Street Etiquette on this made so much sense and couldn’t have happen at a perfect. Working with your peers who are ambitious on their craft is love and hella inspiring. We really wanted it give off that Mo Better Blues…Miles Davis, Thelonious Monk vibe… especially being that jazz was such a huge inspiration on this project.”
Mission accomplished? We’d say so.