“Noche Latina…Enh?”

03.04.09 9 years ago 28 Comments

The NBA’s Noche Latina jerseys, in celebration of the “third annual Noche Latina event — a program that recognizes the NBA’s fans and players from across Latin America and U.S. Hispanic communities.” They debuted on Tuesday as Kobe & “Los Lakers” wore them in their victory over the Grizzlies.

How they chose the names?

Rather than translating the team names literally (“Los Sols,” “Los Espuelas,” what have you), market research has apparently concluded that Spanish-speakers in the U.S. refer to them a little differently. The Miami Heat, for example, is called “El Heat”; the San Antonio Spurs are “Los Spurs.”

I’m calling caca on this one. It might seem like a good idea on paper but…just enh. They’re getting a mean side eye for this one.

Available now @ the NBAStore.com.

Los Lakers, Los Spurs And Other Noche Latina Jerseys [Yahoo Sports]

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