NBC Sports nailed its advertising of the English Premier League last year when it concocted “American coach” Ted Lasso, played by the usually hilarious Jason Sudeikis. Watching Lasso bumble his way through learning the game of “football,” which includes arcane rules like offsides and jargon like promotion and relegation, was great, so great–especially for American soccer fans seeing the American-trying-to-understand-soccer stereotype played right back at them.
So NBC Sports, in anticipation of the coming EPL season, brought Lasso (Sudeikis) back, this time showing Lasso’s foray into broadcasting and fandom. Highlights: Lasso finding out that watching EPL action at the bar requires super-early day drinking and meeting one particular real-life American soccer hero.
Watch the whole bit above. The English Premier League kicks off Aug. 16.