New Balance 999 By Concepts

04.12.11 7 years ago 8 Comments


“The design approach was inspired by the stately heritage of the Massachusetts sailing community. Concepts wanted to create an understated and wearable shoe for any highly discerning sneaker consumer. The primary colors of the collaboration have been inspired by many sea faring signposts which explicitly bears its mark in the semaphore pattern grid used in the foot bed while gray and khaki accents ground the shoe. We chose to brand the shoe through nautical alphabet flags on the tongue.

The launch of the New Balance 999 on April 16th at Concepts in Cambridge, MA will be accompanied by a host of products including: premium sail polo, five panel duck brimmed cap, artisan sail-lace tee, semaphore tote bag, signature Rayban Wayfarers, bucket hat, monkey fist key chain and rope bracelet handmade in Nantucket exclusively for Concepts.”

Releasing at Concepts in Boston on April 16th, followed by phone orders accepted beginning on April 18, 2011 at 12pm EST. Visit Concepts for additional release information.

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