Nike Spotlights The World’s Biggest Air Max Enthusiasts In ‘Masters Of Air Volume 1’ Movie

By: 03.22.16

Nike’s managed to manufacture the sneaker equivalent of Valentine’s through the creation of Air Max Day. Come March 26, we’ll have new releases, an Air Max model revived from the archives via fan votes and more, all in celebration of Visible Air, the shoe technology that changed the world, no exaggeration. As part of the celebration, the Swoosh will also be releasing a film titled Masters of Air meant to capture Nike’s journey to find the world’s biggest Air Max collectors. They ultimately landed on nine individuals who they deem to be “the world’s most obsessed Air Max collectors.” Watch the trailer below before the full flick releases on Friday, March 25 on the SNKRS app.

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(Via SNKRS)

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