Cassette tapes are archaic and all but extinct now, except for the occasional promo material. However, at one time, they were the leading medium for how music was delivered to fans. Now Noisey, in conjunction with Philips, brings fans the first of three films as they explore the resurgence of the cassette tape with their new series titled You Need To Hear This.
“Though the advent of CD and MP3 inevitably replaced its significance, the last few years have seen the cassette tape make an unexpected comeback. In the first of three short films, ‘You Need To Hear This’ celebrate its invention by meeting up with Jen Long, founder of cassette-only record label Kissability, and Brian Shimkovitz, DJ and founder of blog Awesome Tapes From Africa, to explore what drives their enduring love for the cassette tape.”