Sequels are rarely as good as the original, word to Illmatic and that second Cosby show with the guy from Cool Runnings in it. OK Go had one of the very first viral music videos when they produced a single-shot, one-take treadmill dance for “Here It Goes Again” a few years ago. Now, they’re back with another creative video, this time in full stop-motion glory.
Just like “Here It Goes Again,” I’ll probably never learn a single lyric from this song or be able to point it out on the radio, but I’ll respect the hell out of the vision and execution involved here. It’ll be interesting to see how this video is received now that the rest of the music industry has take OK Go’s lead by making viral, gimmicky videos on almost a weekly basis.