On June 29, 2011, the last remnant of what was once Columbia House — the mightiest mail-order record club company that ever existed — quietly shuttered for good. Other defunct facets of the 20th-century music business have been properly eulogized, but it seems that nary a tear was shed for the record club… A new generation of music fans who had never known a world without the Internet couldn’t grasp the marvel that was the record club in its heyday. From roughly 1955 until 2000, getting music for free meant taping a penny to a paper card and mailing it off for 12 free records — along with membership and the promise of future purchasing.
The allure of the record club was simple: you put almost nothing down, signed a simple piece of paper, picked out some records, and voila! — a stack of vinyl arrived at your doorstep. By 1963, Columbia House was the flagship of the record-club armada, with 24 million records shipped. By 1994, they had shipped more than a billion records, accounted for 15 percent of all CD sales, and had become a $500-million-a-year behemoth that employed thousands at its Terre Haute, Indiana, manufacturing and shipping facility.
Of course, most of the record clubs’ two million customers failed to read the fine print, obligating them to purchase a certain number of monthly selections at exorbitant prices and even more exorbitant shipping costs. At the same time, consumers plotted to sign up multiple accounts under assumed names, in order to keep getting those 12-for-a-penny deals as often as possible. Record clubs may have introduced several generations of America’s youth to the concept of collection agencies — and the concept of stealing music, decades before the advent of the Internet.
Read the full article at The Boston Phoenix.