Raise your hand if you would pony up $25 for an album? A new album from Hip-Hop legends Public Enemy, because they are somewhat deserving of your support right? Well, that’s the hope of sorts as PE has connected with Euro site Sellabrand in a reverse effort to raise $250,000 towards the production of their next album.
Hip-hop pioneers Public Enemy have announced plans for fans to fund their new album – but also take a share of the revenues. The band are working with SellaBand to raise $250,000 in individual donations of $25. Fans chipping in will get a numbered copy of the album, but also a share of the profits – although exactly how this will work hasn’t been announced at the time of writing.
“SellaBand’s financial engine model goes about restructuring the music business in reverse,” says Public Enemy’s Chuck D. “It starts with fans first, then the artists create from there. The music business is built on searching for fans and this is a brand new way for acts to coming to create a new album with fans first, already on board.”
Credit where it’s due, Chuck & Co. have been rap pioneers when it comes to embracing the digital age & mp3’s so I don’t think they’re going into this blind to the positives and negatives. Reportedly, the deal allows artists to hold onto their publishing rights, a good thing. Since the full terms haven’t been announced, it’s not clear how profits work specifically or if those who donate $25 will receive anything in return.
One thing is for sure though. If it works and creates an efficient model for others to follow, it would be a resourceful avenue for newcomers and those stuck in dead end label deals.