The culture surrounding sneakers has gained and lost much as we’ve moved into the digital age. Much like music, the related shift in sneaker buying made acquiring much easier but it wiped out part of the experience. Don’t get the game twisted. As much as anyone else, I love the comfort of shopping from home or just having the opportunity to snag joints that never would have made it to Nashville store shelves. Yet, as much as I love clicking to do my shopping, there’s still only a limited rush that comes from the UPS guy hand-delivering every single pair of kicks scored.
For decades, I’ve gone into local shops like Sport Seasons or different Foot Locker locations around the city to chop it up with the sales associates, most of whom are ‘heads as well. The fun that comes with going into a spot to cop one shoe but walking out with an additional pair because a model you wanted for a while finally went on sale. Or, the slick feeling of getting J’s out the backdoor from a hookup and rockin’ them a few weeks ahead of crowd. As much as I love clicking to do my shopping, there’s still a rush that come from the UPS guy hand-delivering every single pair of kicks scored.
New Balance & DJ Mars scored a nice comeup with their latest video interview featuring Raekwon The Chef. Filmed by Diwang Valdez for Motion Family, Rae narrates tales of classic New Balance models, how he and his crew of bandits went around copping them and the whole nine. Stories from the golden era for us old fogeys who remember that shit.