“The Business” – Review Of Jet Life’s Jet World Order

12.16.11 6 years ago 11 Comments

Curren$y has been on one hell of a run the past couple of years. But even the hottest of rappers have often found it difficult to transfer some of their individual success over to their lesser-known understudies. Fortunately, the new album from Curren$y’s studio crew, Jet World Order, carries over the consistency that Spitta has built up over his past half-dozen or so releases.

Billed under the Jet Life collective moniker, Jet World Order is really a showcase for Young Roddy and Trademark Da Skydiver, the two guys who show up a couple of times on each Curren$y release. If you’ve been keeping up with Spitta’s high-volume output, you’ll know that of his two main crewmates, Roddy is the prized prospect. Like Curren$y, he raps with a laidback charisma worthy of the Jets’ stoner-rap vibe; but where Spitta’s supremely relaxed flow tends to veer into near-mumble, Roddy has a strong youthfulness and clarity in his raps–he’s just distinct enough to be both a natural protégé and an interesting entity on his own. Trademark is much more workmanlike, there as if to provide a counterpoint more than anything else. His straight-forward rap style can be summed up within a few of his bars: “A real ni**a from the start, I’ma keep it G ‘till the ending/I ain’t have to tell you that, you can hear it all in my lyrics/100% trill from my fitted down to my tennis/You talkin’ money, let’s run it, I’m tryna’ get down to business.

Lyrically, these guys mostly stick to rapping about money, chicks, and weed, and while they pull it off well enough, it’s ultimately the production on Jet World Order that anchors the album and gives it some staying power. Sonically, there’s a good deal of continuity from Curren$y’s solo work. Monsta Beatz, who produced all but one track on Spitta’s Weekend at Burnie’s from earlier this year, is behind the boards for four of the tracks here, while Cookin’ Soul–whose organic instrumentation is a natural fit for the outfit–produce three tracks on the album. It’s a bit of a shame that Jet World Order was released so late in the year as the light, airy beats, punctuated by shimmering guitars (“1st Place”) and warm, buzzing synths (“Excellent”), all give off a great summer vibe. The album isn’t wholly uniform, though. “The Set” is downright solemn compared to most of the stuff here, even evoking a darker shade of lyricism from Young Roddy (“I know a kid that’ll kill over blood diamonds/But I got good sense, I stay away from nonsense”).

If there’s a criticism to be made of Jet World Order–other than its lack of clear-cut highlights–it’s that it is only as good as Curren$y would have hoped it to be had he been a selfish flagship artist. Jet World Order is a solid introduction to Spitta’s crew, but it never completely escapes the relative absence of its biggest star (Curren$y shows up on just three tracks). When he does roll through with a verse, it just serves to remind that neither Roddy nor Trademark share his knack for making ordinary statements sound highly amusing (on “1st Place”: “Yeah, I’m rich / But I’m still using my PlayStation for a DVD player, never gave a muhfuck”). So if Jet World Order isn’t exactly an exercise in star-making, it’s a perfectly worthwhile effort off the bench from the Jets.

Label: iHipHop Distribution | Producers: Cookin’ Soul, Monsta Beatz, Nesby Phips, Trifecta, Beat Butcha, City Sparks, JusinCredible, Show Off

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