Here’s How Rihanna’s ‘ANTI’ Went Platinum So Quickly

01.29.16 9 months ago • 6 Comments

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Rihanna’s new album ANTI is already platinum. Yes, already, and that’s before you even had a chance to listen, soak it all in and figure out which songs were your favorites. The RIAA confirmed the certification on Friday morning with a congratulatory tweet.

The album, RiRi’s eighth studio release, was guaranteed to be an instant success from its outset. The singer partnered with Tidal and Samsung in an effort to provide one million “complimentary codes” allowing fans to grab the LP the moment it released on Wednesday. But those first million people weren’t the only ones, as the album was reportedly streamed more than 13 million times in the 14 hours of its release, according to a statement by Tidal.

The certification doesn’t come without confusion. While the RIAA calls the album platinum, Billboard and Nielsen SoundScan haven’t, and it appears to revolve around the initial free downloads, even though they were paid for by Samsung. It was rumored that Rihanna and Samsung struck a handsome deal for the album, reportedly in the $25 million range. The move mirrors what Rihanna’s Roc Nation boss Jay Z did with Samsung for the release of Magna Carta Holy Grail. In similar fashion, Hov was quick to say his album went platinum as part of his “New Rules” initiative, but SoundScan and Billboard weren’t apt to do the same. At the time, SoundScan indicated they did not count bulk sales into their equation. So far, it looks like neither group has changed their stance regarding the large-scale corporate purchases.

Technically, the RIAA is the governing body who hands out plaques when albums cross the gold, platinum and diamond plateaus, so their word is the one that carries the most weight. Reaching one million in sales is nothing new for everyone’s favorite Bad Gal. To date, all seven of her previous releases have been certified platinum and some multi-platinum. So, whether ANTI reaches the mark now or later, it will reach the mark and it will be another win for Rihanna and her Navy.

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