“My objective has always been to make people feel like they are getting more than what they are paying for.”
Ronnie Fieg’s “Salmon Toe” sneakers have been discussed for years and now we finally have a solid release date as well as info regarding the grand opening of the KITH retail space. To keep things concise, only 72 pairs will be available at KITH on September 30th. The first 40 people in line at 11am will be able to pick up the entire set that comes with a t-shirt and wooden dog tags. At 11AM EST, the shoes ($130) and the accompanying tee ($27) will hit the KITH website.
The rest of the backstory should come from Ronnie’s words as well as the photographs shot by Angel and SQ Munro. Packaging and presentation are key to create the experience for customers and RF pulled out all the stops to make the release a memorable one.
“To assure this is going to be epic I’ve included some exclusive pieces for the in-store release. With the help of my good friend Chris Lee over at Good Wood and KITH’s newly appointed, genius graphic designer MASCustoms, we’ve created the craziest sneaker packaging ever. The details of this box are absolutely insane and it’s made from the most premium and heavyweight wood we could engrave. The box will include a KITH x Asics collaborative Salmon Toe T-Shirt (100% heavy-weight cotton and made in the USA). The last piece to complete the collector’s set will be the wooden dog tags, which were also produced with the help of my homie Chris Lee. These tags include both the KITH symbol and logo, Asics logo, as well as our motto, ‘Just Us.’
I teamed up with the homies at Shades to work on a cotton varsity to drop with the Salmon Toe Gels. It took a few tries to get it right but when the final sample showed up, I tried it on and I haven’t taken it off in a few weeks. The cotton Michah Cohen sourced is plush and I expected nothing less from the apparel genius. The jacket has a tailored fit and looks super clean on the body. Priced at $220, 54 pieces made and will release on the September 30th at 11am Est. with the Salmon Toes. There will be 24 pieces at the Kith shop for in store purchase and 30 pieces will go up on Kithnyc.com.”
Props to Ronnie for another dope set of sneakers and what looks to be a successful launch for not only the shoes but also for the new shop as well.
Scroll below and the accompanying pages to see additional product shots.