The Roots Get Animated In “When The People Cheer” Video

05.02.14 4 years ago 5 Comments

The Roots crew debuts the first visual from the upcoming …and then you shoot your cousin release and it’s a mix of mediums, as we get a lyric video combined with the use of claymation. Instead of writing anything lengthy, I’ll share the closing paragraph of OKP’s article to accompany the premiere since it captures the spirit of the clip.

“Though the short is true to the song’s rather dark worldview (everybody acts / like God is all that / but I got the feelin’ he ain’t never coming back…) in the final analysis the worldviewer is left with the feeling that even if Art (represented here both in intricate wordplay and phototropic skeins of red paint which grow like vines through the video’s sterile white walls) is our only real answer to the void…it’s still a pretty good answer.”

A pretty good answer, indeed.

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