Nineteen-year-old Chicago emcee Saba has been putting in work in the lead-up to his highly anticipated sophomore release, ComfortZone, due out July 15. By employing a brand of conscious, forward-thinking Hip-Hop, paired with a playful demeanor and a penchant for creative rhyme schemes, Saba has clawed his way to the forefront of what is happening in the Second City.
The final visual in a long line of promotion for the project hit the airwaves last Thursday in the Heart of the City-directed video for the single, “Butter,” which you can catch below. This time viewers find him amongst the hills, presumably somewhere west of his hometown where the air doesn’t weigh 30 pounds and breathing is a bit easier.
Set amongst playful shots of his crew, Pivot Gang, the video accents the decidedly West Coast mood of the song well, with the general haze adding to the downtempo, chopped-and-screwed beat that sets the runway from which Saba struts. Jamila Woods, of Chicago-based duo M&O, graces the video in a sort of ethereal, breakdown interlude to the young artist’s tempered bars.
Be sure to pick up ComfortZone July 15.