“…Smarten Up, Nas.”

06.30.08 10 years ago 80 Comments


I understanding gettin’ money & taking checks where they come from. But…just…ughh. Call me a potential hater all you want but it’s bonehead affiliations like this (word to Bravehearts) that make you question how potent the trees are that Nasir tokes. First a recent collabo with Benzino, and now this…

Rapper Nas has broken his tradition of sidestepping brand partnerships and inked a one-year partnership with athletic apparel company Fila, Billboard can reveal.

Fila will offer reciprocal financial support for Nas’ print and TV ad campaign as well as his upcoming tour in support of his untitled album, due July 15 via Def Jam. In return, the MC will wear Fila products and co-create an apparel line that draws from fashions of the late ’80s.

“My best friend Will and I loved Fila,” Nas tells Billboard. “It represented prestige and everything that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me.”

Buried Will in Fila?

I can understand honoring tradition and showing love to QB but Will died in ’92…around the same time Fila did, Nas.

Has Nas seen Fila’s knockoff Prada Cups?

I guess we can take solace in the fact that it wasn’t Lugz or 310 Motoring.

Nas Breaks Tradition, Inks Deal With Fila [Billboard]

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