Stalley’s commitment to being Blue Collar isn’t just a cute play on words for the Ohio-raised MC. Just like everybody else, he once was a working class cat, clocking 9 to 5 at a regular gig before walking into a sneakerheads wet dream: a chance to work at ALIFE. As this month’s guest editor at Nice Kicks, Read as Stal takes everyone back in the day when he was asked to help shape ALIFE’s ARC Sports store from the ground up.
“ALIFE Rivington Club was top tier and still is. It was one of the first sneaker boutiques in New York City, let alone the world…It revolutionized the sneaker game.
“I’ve worked so many jobs. I was working at Sharper Image and it was going out of business. The last day we were packing up the store to leave, I get a call from one of my friends at ALIFE. They knew me there and knew that I always came there to shop and kick it. They were like family before they were family. [My friend] called me and was like, “Yo, you looking for a job?” and I was like, “the funny thing is, I’m just leaving Sharper Image. This is my last day, I have no job, so I am looking for a job.” I went in the next day, and met with Trey and the rest of the owners. They told me that they wanted me to manage the ARC Sports store that they were opening across the street.
“Knowing that I had a sports background, they wanted me to manage that store, merchandise it, and come up with cool ideas to bring in not only cool sneakers and do collaborations, but to work with brands that were specifically made for sports performance.”
Read the full article at Nice Kicks.