Have you ever heard of hype? You know, that minor stipulation that keeps all your favorite artists off the radio and the regular, sometimes undeserving, 140 characters being plastered in the general public’s faces instead. In a perfect world, good music doesn’t fall on deaf ears, but since there are too many artists aiming to jump through the same window, the shards of glass may have hindered the easy access to the diamonds in the rough.
None the matter; good music is eternal you see. Even in hindsight, the musical qualities that can accompany on your daily shuffle far outlasts any sort of incessant promotion bent on making headlines with first week numbers.
Enclosed is a mish-mash of Hip-Hop talent who still made a splash under the radar of commercial exclusivity. With the stoic underground, fairer sex and rap’s most scrutinized all sharing the same umbrella, the gang’s all here so you can appreciated the underappreciated.
Freeway & Jake One – The Stimulus Package — From the packaging on down, creativity bled from this dynamic duo’s public service to headphones. Jake One’s production and utilization of samples was stellar, and Freeway’s intricate lyrics were the perfect compliment. Songs like “She Makes Me Feel Alright,” on which Jake Uno perfectly chopped up Rick James’ “Mary Jane,” and “Microphone Killa,” featuring impeccable delivery courtesy of the Philly Freezer showcased the peaks and valleys galore. The guest slots, highlighted by names like Young Chris, Raekwon, and Bun B, all brought their A-game to the booth and delivered strong verses without breaking a sweat. All in all, The Stimulus Package was one of the most unique offerings of the year, whose superior quality cannot be reflected by its number of scans. — Raj
Kidz In The Hall – Land Of Make Believe — Career progression is supposed to be just that, and Double O and the Chicago kid hit a natural growth spurt unbeknownst to the sniveling masses living in rap’s generic reality. Combining groovy banter like on “Jukebox” with the leaner raps heard on “Traffic,” Land Of Make Believe fancied the lighter side of the imagination and gave Naledge’s creative side the center cloud. — TC
Waka Flocka Flame – Flockaveli — While half of the population was transfixed on Waka Flocka Flame’s opinions on the national deficit and his alignment with political parties, they failed to notice that he actually released a very substantial body of work in Flockaveli. Splicing radio magnets like “No Hands” in between rambunctious fire hazards like the now infamous “O Let’s Do It” and “Hard In The Paint,” Waka and Lex Luger made a definitive statement in crunk music’s name which was larger than Lil Jon’s chain. — TC