The Napster and Kazaa generation has finally been fully realized through the mindstate of today’s youngsters. A four year study has finally been tallied up and the results show that well under half of its voters would shell out 99¢ for their favorite hit single.
Only 22% of the 4,500 participants said they’d consider paying 99¢ for a track. In contrast, 65% use P2P services to get music for free, with a mere 35% indicating that they purchase music from an online store, which is often iTunes.
From Fall of 2007 until now, interest in 99¢ song has averaged out to 22%.
95% use iTunes. 17% own an iPhone, with 37% planning to buy one in the next six months. 22% either own or have a tablet, and 20% intend to buy one in the next six months. 80% own an MP3 player, and of those players 86% are iPods. [Hypebot]
Hey, there’s Wendy’s Jr. Bacon Cheeseburgers to be had. An interesting and unsettling predictament seeing that another poll for Digital Media News shows that a whopping 75% of those surveyed would still prefer a major record label deal. You do the math. Things are definitely not adding up for a successful music career in the near future.
Read the full story with stats chart on Hypebot.