For the second year in a row, Hoop & Hang was a resounding success and our personal highlight for SXSW. Yes, watching people rock on stage is a delight, but hanging out with genuinely cool people for a few hours away from the festival’s hustle and bustle is easily the most fun we can think of having.
This year, teams got more competitive and trash talk was tossed around like jumpshots, but when the final whistle was blown, everybody was able to just relax, dap each other up, laugh and take in the atmosphere. Our friends also came through even stronger this year by going the extra mile to whip up jerseys for the event. Just a few days removed from Hoop & Hang, we’re already counting down the days to year three.