Find a corner of the Internet or offline where Trinidad’s name isn’t hanging out of the mouths of people and I’ll pay you a nickel. There’s writing about his rise, guesstimations about when his downfall will occur and prerequisite chatter about where he’ll sign. Badu’s tweeting his name and lyrics, Puffy’s supposed to be trying to sign him and every media outlet’s infatuated with him. Somebody asked me about Trinidad’s hair and teeth, which I found equally amusing and confusing.
Amusing because he’s being discussed as if he were an extraterrestrial being. Confusing because…well, he’s very plainly a product of Atlanta, a city of so many different styles and personalities, of which Trinidad is one, too. Thugs, gays, hipsters, average Joes permeate the city’s social scene. Famous folks alongside 9-to-5 clock-punchers who all share one thing in common: partying from six til dawn. NYC may have invented rap, but Atlanta made rap rockstar cool and fun again.
Ultimately, the missing piece to the conversation is the music, which isn’t that hard to dissect. Rap isn’t algebra. Trinidad’s sound, too, is a product of Atlanta. From his verses about turning up – with drugs, your old lady or life life in general – over the thunderous production by Mike WiLL. Rap, the marketing and assorted loose ends associated with the 2012 version of the music industry isn’t complicated enough to require dissecting. The formula’s very basic: exude confidence, craft a unique sound that can be trusted and then let loose.
If you have to “figure out” Jame$ or his music, then most likely “Bitch, I ain’t you.”
Trinidad Jame$ – “The Turn Up” (Prod. By Mike WiLL Made It)