When we finally arrived at the J.Cole in-store at Vinnie’s Styles, the establishment was shoulder to shoulder with nothing but rappers, DJ’s and their managers. After briefly shaking hands and talking to the Roc Nation artist and his reps, Mike from SMKA walked up and said “Do you wanna set up a cypher outside?”
Initially, it seemed a little far-fetched as a notion. Then I realized we had a bunch of MC’s in the room, a camera crew and there was a DJ dropping bombs on Vinnie’s roof. So we nodded and began rounding people up.
Were it not for the fact that there were some technical delays, J.Cole would’ve been involved in the cypher, but the man had a performance and an interview to get ready for so he jetted to the hotel.
But the homies Vandalyzm, Fresh Daily, El Prez, and Nobody Famous hopped on the opportunity immediately and held it down. The DJ threw on a beat and drew a few other MC’s and quite a crowd. The rest, as they like to say, is history.
A3C 2009 was a lot bigger than the performances and the forums. The streets were alive with Hip-Hop; random performances, passionate discussions, street cyphers, fashion and tons of other timeless experiences. Make sure you’re a part of the action in 2010. In the meantime, enjoy the footage.
Props to BK and The SP Agency for churning out these videos.
Sidebar: If you can identify that last cat that walked up and shat all over the beat, kindly let us know. I believe his name is Vendetta or something.