Say word, the YouTube Music Awards are an actual thing! Apparently, the online video website will be airing its very first award show on November 3rd. Not to use bullsh*t PR jargon but this does sound like a “natural progression” for the Google-owned company, especially since Billboard’s tweaked rules gave PSY his first #1 record with “Gangham Style” thanks to 465943864486638 x infinity YouTube views.
On the hippity hop front, Eminem scored a nod for Artist Of The Year (?!) as did Nicki Minaj (?!!!) and Macklemore & Ryan Lewis. Kendrick Lamar picked up Breakout Act nod. Winners will be chosen by the stan group that loves their faves the absolute most or whoever 4Chan decides should win.
The show will stream live on YouTube (uh doy!) on November 3 from New York City’s Pier 36 and will feature performances by Eminem, Lady Gaga, Avicii, M.I.A, Tyler, The Creator, Earl Sweatshirt and Walk Off the Earth.
Here are your nominees!
Video of the Year: Nominees represent the videos with the most fan engagement on YouTube over the last year.
Epic Rap Battles Of History — “Barack Obama vs Mitt Romney”
Demi Lovato — “Heart Attack”
Girls’ Generation – “I Got A Boy”
Justin Bieber (feat. Nicki Minaj) — “Beauty And A Beat”
Lady Gaga – “Applause”
Macklemore & Ryan Lewis (feat. Mary Lambert) — “Same Love”
Miley Cyrus — “We Can’t Stop”
One Direction – “Best Song Ever”
PSY – “Gentleman”
Selena Gomez – “Come & Get It”
Artist of the Year: Focused on acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed to artists.
Epic Rap Battles
Macklemore & Ryan Lewis
Response of the Year: Best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on views, shares and other social activity.
Boyce Avenue (feat. Fifth Harmony) – “Mirrors
Jayesslee – “Gangnam Style”
Lindsey Stirling and Pentatonix – “Radioactive”
ThePianoGuys – “Titanium / Pavane”
Walk Off the Earth (feat. KRNFX) — “I Knew You Were Trouble”
YouTube Phenomenon: Nominees are based on the phenomena that generated the most fan videos.
I Knew You Were Trouble
YouTube Breakthrough: Focusing on breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.
Macklemore & Ryan Lewis
Innovation of the Year: Most creative and innovative music videos on YouTube.
Anamanaguchi – “ENDLESS FANTASY”
Atoms For Peace – “Ingenue”
Bat For Lashes – “Lilies”
DeStorm – “See Me Standing”
Toro Y Moi — “Say That”