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THE MCLAUGHLIN GROUP LOVES THIS GAME

By / 01.28.09

Long before the NBA created its “Where [Stuff] Happens” campaign, its promotional ads were various famous people saying “I Love This Game.”  No, really.  Some marketing executive got paid thousands of dollars to think of “I love this game.”

In this 1992 spot, The McLaughlin Group pretends to care about the NBA.  How exactly this was supposed to gain viewers or improve the NBA’s reputation, I’m not sure.  “Well, if white stiffs who yell about politics like basketball, it MUST be good!”

[The Sporting Blog]


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