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The Super Bowl Ads Are Gonna Suck

By / 01.20.11

Hollywood studios have set a record for Super Bowl XLV as commercial time has been purchased for 13 movies, up considerably from the 8 movies that were advertised last year. Fox actually filled all of its commercial space back in October, with ads going for as much as $3 million. Studios like Warner Bros. and 20th Century Fox won’t be advertising during the Super Bowl because they think it’s stupid and a waste of money, but not Sony. Nope, those jerks are going to cram Just Go With It down our fat, drunken throats.

Among the movies that will be repeatedly thrown at us are Transformers: Dark Side of the Moon, Thor, Captain America, Battle: Los Angeles, Cowboys and Aliens and Pirates of the Caribbean: Holy Crap They Made Another One. And while I’m admittedly geeked to see more Thor and Captain America spots, my mute button is ready.

Give us the skinny and a mocha trenta latte with soy, Variety

Among the marketers, 20 of the ads were bought by automakers, the most ever — Mercedes-Benz is making its Super Bowl debut, while Audi, BMW, Kia, Hyundai, Volkswagen, Chrysler and GM’s Chevrolet are returning. Best Buy is also a first-timer.

Last year’s event featured 104 commercials that added up to 47 minutes and 50 seconds of airtime, up from 82 spots, or 40 minutes and 15 seconds, in 2001, according to Kantar Media. In a typical Super Bowl, 15%-20% of all commercial time is a plug by the network for its own programming, the research firm said.

But don’t worry, Fox is making up for the endless whoring with a new episode of “Glee” after the Super Bowl. I hope they dedicate the show to Black Eyed Peas songs in honor of the super hip halftime show!

Obviously I’m not surprised by any of this so my complaints should be hushed, but have you seen the trailer for Just Go With It? Not even Brooklyn Decker’s rack can get me to see this disaster.

And if you’re curious, and I know the ladies are, here are some of the commercial highlights from the past four Super Bowls…


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