Changes, BMW Diesel — D
Not a Super-Bowl quality ad. Plus it was in the same ad block as the X3. Yawn.
Volt, Chevy Volt — D
A car that uses electricity instead of gas? But where does the electricity come from?
Dragon, Coca-Cola — D
Oh look, he’s shooting fireworks out of his mouth! Whatever.
Doggie Door, Doritos — D
Not even the best ad with a dog.
Snap Out Of It, Hyundai Elantra — D
I…stayed awake through the whole thing.
Engaged, TGI Fridays — D
People go to Fridays to end their relationships, not start them.
Over The Top, GoDaddy.com — D
A tired gimmick that needs to end. “It’s too over the top.” Lemme guess…Danica doesn’t get naked. And by the time she does, we won’t want to see it.
Hypnosis, Hyundai Elantra — D
This was like watching a Franz Ferdinand video on acid. There has to be a better way to tell me that compact cars don’t have to be boring besides saying “Compact cars don’t have to be boring.” Show, don’t tell.
I Wonder, Pepsi Max — D
“Wait…which one?” Funny, but totally forgettable.
Werner, Pepsi Max — D
Mandatory one-grade deduction for the nut shot.
Tony The Logger, Snickers — D
Decent sequel to last year’s monster ad with Betty White and Abe Vigoda. Richard Lewis? Fine. But Roseanne?! Back in the mothballs, please.
iPhone, Verizon — D
“Can you hear me now? Good, BECAUSE I’VE GAINED SO MUCH WEIGHT THAT I NO LONGER HAVE ANY FRIENDS!”
Make Sense, BMW X3 — D+
Gets the plus for the South Carolina shoutout, and really, out of all of the “We Are Blank” car ads in the telecast, this one was the best.
One Epic Ride, Kia Optima — D
The first of a handful of “ADD storylines.” Kia seemed set on cramming as many people, places and things into 30 seconds as possible. Instead of picking one weak concept, they picked a handful, and executed them to the point where we don’t even care about the car at the end.