I’ve never quite understood why companies still pay upwards of $3.5 million for Super Bowl ad spots. I mean, back in the 90s and early 00s I can understand why they did, and I’m glad they did because most Super Bowl commercials provide much needed entertainment during breaks in play. After all, that entertainment sure as hell ain’t coming from a halftime show.
But today’s Super Bowl commercial is almost a lesson in futility. For starters, people watching in bars or at Super Bowl parties can’t even hear them, so the spots and money are essentially wasted. Hell, half the time I’m too busy trying to explain to people how their squares work or scoring ridiculous prop bet sheets. And with the Internet, YouTube and 6 zillion blogs ready to pounce, almost every commercial is leaked before the big game anyway.
First up, this Volkswagen ad that found its way to the intertunnels this week. The company is referring to it as a teaser ad, or an ad for an ad, but whatever it is, it’s fantastic – simple, funny, dogs. It has nothing to do with actually purchasing, owning or driving a Volkswagen, and why should it? Give me dogs barking the Star Wars theme and I’m going to at least consider buying your product.