Classicly styled video games are enjoying an odd sort of renaissance thanks to popular mobile computing devices. In fact, one iPhone app, “Beer Pong Challenge,” is doing so well that it’s generating over $7,000 a month in ad revenue. That’s a lot of dimp.
Specifically, publisher Super Experiment is making an average $7,296 a month from in-game ads, at a $3.21 effective CPM. (That means that for every 1,000 impressions, the company gets $3.21.) The company exclusively uses Greystripe as its mobile ad network, displaying multimedia ads that take up the full screen.
Video games on today’s current generation platforms are turning off a lot of potential gamers, partly because of the complexity of the games and the amount of time involved required to master the controls. These simple, touch-screen games are better suited to people that actually go outside and interact with people. One of my favorite computer games couldn’t be much simpler, and that’s the way I like it. It goes to show that a little creativity and simplicity can still create value for consumers and producers alike.