The Cleveland Browns are bad at football, but one Browns fan is ready to celebrate.
The fan hopes to throw a parade in Cleveland for the team should they — nay, when they — go 0-16 and complete a perfect losing season. The Browns season ticket holder posted information about the planned parade on Twitter, explaining he paid the $25 dollar application fee with the City of Cleveland to to make it official.
The parade is scheduled to be held on Saturday, January 7 — six days after the Browns should end their season with a loss in Pittsburgh. McNeil hopes the parade route circles the Browns home stadium to make a perfect zero.
McNeil, who is no stranger to staging some Cleveland-based viral content, started seriously planning the parade after the Browns fell to 0-10, losing to the Baltimore Ravens on Thursday night. The Browns would not be the first team in NFL history to go winless: Detroit did it in 2008.
This stretch of futility, however, somehow feels more impressive. Cleveland has used six different quarterbacks this year and are far and away the worst team in a remarkably mediocre NFL this season. While that means they’re assured the No. 1 overall pick in next year’s Draft, McNeil wants to start celebrating before the team lifts itself out of the doldrums of football purgatory.
“It’s not supposed to be going out with brown bags on our heads,” McNeil told Deadspin. “It’s about enjoying sucking, just embracing it.”