The Chargers Can’t Stop Changing Their Logo After Announcing Their Move To Los Angeles

The San Diego Chargers are apparently still trying to find themselves after announcing their move to Los Angeles.

The football team has tried out a variety of different logos on its Twitter account since announcing its intentions to move on Thursday. Its first attempt at a logo — basically the Los Angeles Dodgers word mark with a lightning bolt tail — was roasted mercilessly by the internet. It got so bad that even other pro sports teams got in on the fun, viciously owning the team’s social media manager despite the fact that poor person likely had little to do with the change.

So, the team made the Dodgers Bolt yellow. Problem solved, right?

Of course not.

Their third attempt is a slightly-refreshed Los Angeles Chargers word mark which, as of publication, was still the current social media avatar. But that could change if someone has a bit of time to kill in InDesign this afternoon!

In response to the backlash, the team has said that the logos were just for fun. They aren’t changing anything after all!

Ha ha that was just a bit we were doing. We were trying to be funny, you see.

Rotating through some hastily-designed logos might be a clever marketing scheme for the move because, after all, we’re talking about it right now aren’t we? But it strikes me as the equivalent of someone trying out a new hairstyle, or growing a big beard and shaving it off. It’s the kind of thing you might do after a bad breakup, or if you were a fugitive from the law.

Listen, Chargers: I know your graphic designers are excited about the move and probably pushing you for full rebrand after a 55-year run in San Diego. But the thunderbolt is fine. Leave it alone and stop taking Ls online.

Save it for the fall.