Now I don’t know much about the music that you crazy kids are listening to today, but I’m told by the barista at my Starbucks that Jay Z is a hippity hop rap maker, and he’s quite successful. So successful, in fact, that he could write down 100 jobs and careers on a piece of paper, cover his eyes and point, and just up and do whichever gig he chooses, simply because he’s wealthier than most nations and just doesn’t give a proverbial f*ck.
That’s why it wasn’t very shocking when New York Yankees second baseman Robinson Cano announced that he had fired his agent Scott Boras and declared that he was the first professional athlete to sign with Jay Z’s new sports agency, Roc Nation Sports.
“At this point in my career, I am ready to take a more active role in my endeavors on and off the field,” Cano said in a statement. “I am confident that the pairing of Roc Nation Sports and CAA Sports will be essential in helping me accomplish my short- and long-term goals. I am making this important decision now so I can keep my focus on helping the Yankees succeed in 2013, while minimizing any distractions for me and my teammates.”
“Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years,” Jay-Z said in a statement. (Via CBS Sports)
A lot of people rushed to compare this new venture to Master P’s hilariously doomed No Limit Sports agency, and that’s a bad comparison, because while Master P is still ridiculously wealthy to this day, there’s a huge difference between his team of tank-driving feeder fish friends, who just did whatever they felt like, and Jay Z, who is a diabolical businessman.
And if you don’t think that one of the greatest rappers of all-time can plant permanent roots in Major League Baseball and professional sports in general, and establish himself as one of the game’s shrewd business visionaries, then I have some news for you. It has already happened. Just ask Bob Costas.